The Breakfast Machine – Complete!

After starts and restarts…work and rework…changes and reverts, I have completed The Breakfast Machine illustration. (See a few more detailed pictures on my portfolio page.) I told myself I was not going to rush things because I wanted to explore different options…and I didn’t. It is funny how the final product is not that far off from my other work even though I expected to have more radical changes. I had resisted doing black outlines on many previous illustrations to give my work a different feel, but really…is there something wrong with black? It makes the illustration pop and the varied stroke lengths give it some interest. Also, I decided against using textures. (I only use a very light texture in the background.) The gradients with the exaggerated highlight gave it just the right feel. The texture made it too messy. Believe me…I wanted it to work, but it just seemed forced. Finally, I decided against using the multi-colored machines and stuck with a grayish-blue for all the machines. It just makes the piece more cohesive.

What’s next? First, I need to turn this into a calendar so I can send it out as a self-promotion. Then, I plan on spending more time sketching and putting together my next personal illustration…robot dodgeball.

My Shoebox for Shoebox Creative

This past week, I dove into calling design agencies I sent mailers to a few months ago. Before I jump into the above illustration, let’s just say I’m glad I did. I was happy to hear some people actually got my mailer, but many did not. Or, maybe they just didn’t remember. Regardless, I made contact with people and was able to send a small PDF portfolio directly to them. Phone calls are not my favorite way to make contact, but it is amazing how much more beneficial it feels compared to just sending an email that garners you no response. That doesn’t feel good either…

As I was saying, one of my phone calls got me in touch with the nice folks over at Kindleman who also run Shoebox Creative. They feature different artists on their site periodically, and they asked me to submit my “shoebox” and 5 examples of my work to become their next featured artist. My shoebox reflects my new direction in terms of style and treatment. Instead of just doing solid colors and gradients, I will be using textures where appropriate. I intended on using textures on the robotic arm and conveyor belt, but it did not add anything significant. I’m finding that it is important to trust my instincts as much as possible. Another example…I was going to make the robot a blueish-gray color. The literal part of me said that metal is cold and gray. On the gray concrete background, though, it was completely washed out. So, I went in the other direction…a loud orange. Now, it pops off the page and compliments the neon green. I think I’ve realized that the literal part of my brain needs to stop talking every once in a while so the side that makes things just look good gets a voice.

Business Cards and Self-Promo

With a new location…comes a new business card. Since my old business cards were outdated anyway, it was time to invest in new business cards. One of the things I’ve resisted recently is being too clever. Yes, a good idea can really make you stand out, but it can also fall flat and grow tired…quickly. Since I am new to the illustration business, I felt it was best to showcase my work. So, I took a small portion of my Chicago poster as the main graphic on my business card. The idea is to give people an example of my illustration style…in miniature form.

The other thing I had printed were these self-promotion cards. The images above are the Chicago and Sydney poster I created. The postcard is actually back to back. I want to send these to art directors and creative directors as an introduction to my illustration style. From what I understand, just sending out links to your illustration web site could net you next to nothing. People like something to hold and see…immediately. The one thing I have to be mindful about is not letting this be my only self-promotion. I am, admittedly, a bad self-promoter. If I send these out and get no response, I need to be on the phone and on the computer connecting with these people. And if that doesn’t work, I need to send something out. Tracking down the cash is exhausting just writing about it, but it must be done…