In preparation for selling prints in early 2013, I wanted to create a logo/brand for all of my Chicago-themed work. First, I needed to decide on a name. I wanted to make sure Chicago was in the name so it could be found easily if someone was searching for Chicago artwork. Then, I needed something to accompany Chicago. I originally thought of using a word like ultra or indisputable, but none of them seemed to work. After letting it sit for a while, I attached the word vector and thought it worked perfectly. Adobe Illustrator is a vector drawing program that I use for all of my work and I just liked the way the two sounded together. Plus, I believe most people don’t know the exact reason why I used vector so it will just sound like a cool name for an online store that sells Chicago artwork.
As for the logo itself, I hand drew the lettering and traced it in Illustrator. I figured if my work was based in Illustrator, I should have a logo that reflects that skill. I wasn’t completely sold on having more than just the lettering, but I thought I should have something on the logo that referred to Chicago. I had been through all the ideas of using part of the skyline or the stars from the flag, but I wanted something a little different. After looking up Chicago symbols, I came across a municipal device that is used throughout the city:
It is a Y-shaped figure that relates to the branches of the Chicago River. That was a new one on me. It was a simple enough symbol to include on the tail end of the R and something I might be able to use elsewhere. A win/win as far as I was concerned. Eventually, I will include the logo on my online store and some marketing materials when everything is ready to go.