Any good brand needs a logo…and I think I have mine. I think any logo needs to be simple and straightforward. I wasn’t too worried about getting across my message with the logo since my message is more complex. I just wanted something bold and easily recognizable. I feel like I’ve seen many logos with a double C, so I knew I had to avoid creating something that had already been done. I knew I wanted to add the slash in between the Consume and Create because I did want to get across the idea that these were two competing ideas. I played around with yin and yang type designs, but it seemed so obvious and cliche. This seems to fit. And if it doesn’t work out, I wouldn’t be the first brand to change a logo…
