I have decided that I am going to move forward with this “Consume and Create” theme for my work. Well, let me be more specific…I have always wanted an identity for my business. While my posters are one side of my business, I wanted something that would tie everything together. Almost like the Joe Mills “brand”. It has been a quest of mine and I think I’ve stumbled upon something that I can live with…and it has been right under my nose this whole time.
I have always been fascinated with the reasons we consume and the reasons we create. Consumption is something that we all must do, but, in my mind, it has taken over. I believe that creating is one of the few things that cannot be taken away from us. No matter what your financial or social situation, as humans, we have been given the power to create. The joy of creation is one of the reasons I create in the first place. It is so much a part of me and what I believe is important. Yet, many people don’t create. Many people believe that consumption is the way to live.
So, I have turned to this idea of consuming and creating in my artwork. The index of my web site says “create”. I made an artwork based on this idea of consuming and creating. I even made a small video for an education class I tool a few years back. It has found its way into the background of my web page and on my sticker giveaway. It only seems natural that it becomes the Joe Mills identity.
This brings me to the title of this post…the Consume and Create sticker. I have just begun putting it together, and it will become the first sticker I sell. Basically, it is a bottle of plain old vanilla Consume and a sweet, hot bottle of Creation sauce. When I read that in print, it seems rather cheesy, so I am trying to erase the cheese by making a very clean and finely crafted sticker. I’m just glad that I have settled on something…