Courtesy of Chicago Sun-Times
I do not normally think that advertising stunts are particularly interesting or creative, but I thought this one by KFC was…well…inspired. Here is what the Chicago Sun-Times reported:
KFC, the fried chicken franchise, is offering itself as a corporate sponsor for pothole repair. An actor dressed as KFC founder Colonel Sanders and a road repair group got started this week in the franchise’s hometown of Louisville, Ky., filling up hundreds of holes.
Many of the repairs are decorated with a white stencil saying the spot was “Re-freshed by KFC” — a play on KFC’s ad campaign stressing the freshness of their chickens. KFC spokesman Russell Dyer said the crew is using “regular asphalt,” not day-old biscuits.
It is sort of a sad commentary that our cities are not taking care of it, but at least our fast food restaurants…know better?