(They are) multiplayer cell phone games where people can interact with rivals they’re battling onscreen. Here’s how it works: When players dial a special phone number shown on a public screen like MTV’s jumbotron, avatars representing the callers pop up on the display, identified by the last four digits of the participant’s cell number. They’re controlled using the phone’s keypad or, more often, by speaking (or shouting) into the handset. Scream “shoot” in one game, for example, and your basketball player shoots. Who are you schooling? Look for the other goofballs yelling at their phones.
I think this is a fantastic idea. It really brings that idea of connection and technology and fun and…all the good things that people clamor for in this (forgive the over used terminology) Web 2.0 world. I guess it works for me because I see it in my head…I’m standing in line at the grocery store or some other store, and I can play this game with other people standing with me. It reminds me of the trivia games I used to play at bars when I was in college with strangers at the bar. I can see the technology end of it being very difficult to work out, but this seems like an idea that could work.