A Supposedly Fun Thing I’ll Never Do Again…Again

I felt the need to quote David Foster Wallace from A Supposedly Fun Thing I’ll Never Do Again for a completely different reason today. For one of his essays, Wallace talks about television. I’m not going to go into detail about his exact position, but I did want to highlight one part of it since it references what I have talked about before concerning The Rebel Sell.

How can even the idea of rebellion against corporate culture stay meaningful when Chrysler Inc. advertises trucks by invoking “The Dodge Rebellion”? How is one to be a bona fide iconoclast when Burger King sells onion rings with “Sometimes You Gotta Break the Rules”?

In some ways, I think this quote is kind of scary. Since corporate America is able to freely take up this idea of rebellion, will we ever feel the need to rebel? If we are done wrong by corporations or the government, will we even notice? Just something I wanted to mention…